The term "double rewards points" refers to a promotion or offer in which members of a loyalty program, such as a credit card company's rewards program, receive twice the usual number of reward points for making certain purchases or taking specific actions. This can be an effective way for companies to encourage customers to use their cards more frequently and make larger purchases, by offering them additional incentives in the form of bonus points that can later be redeemed for various rewards such as gift cards, travel miles, or merchandise.